Customer Experience and Digital Transformation
Our goal is to provide an exceptional experience for our members. To achieve this, we are integrating Customer Experience and Digital Transformation efforts, with a primary focus on our website, our 'shopfront’.
As the central hub for accessing RSSB tools and services, our shopfront is key to delivering our goal that every rail employee will be relying on an RSSB tool or service daily by 2030.
In 2025-26, we will upgrade our website to offer members a personalised experience with curated product and service selections tailored to their specific needs, while also providing valuable insights into product performance.
25/26 Commitments
Customer Experience
We will:
transform the user experience on our website with more personalised and engaging interactions. We will modernise the design and functionality so that awareness and access to our services and resources is easier. This ensures our website adapts to members’ evolving needs and is a more efficient and enjoyable online experience.
Digital Transformation
We will:
measure customer usage and satisfaction across all our managed products so that we understand product performance better. These insights will inform product improvements as well as strategies to broaden adoption.